We stray now into territory that is not cool, except to those who simply like the songs and don’t acknowledge the difference between natural sugar and artificial sweeteners.
The pop charts of the 60s – in the UK, at least – required liberal supplies of songs that are sometimes referred to as “disposable”. The writers were never going to be given much credit by the cognoscenti, but they would sell millions of singles and make sums of money that “serious” artistes could only dream of as they drove their Ford Transits up and down the country in search of a place in history.
I’m talking here about people like Roger Cook & Roger Greenaway, Tony Macaulay, Geoff Stephens, Les Reed & Barry Mason –people with a big house in the country but who, when you deliver a pizza to them and they tell you they made their pile as songwriters, are hurt but not surprised when you say you’ve never heard of them.
Take Cook and Greenaway: You’ve Got Your Troubles by The Fortunes, I Was Kaiser Bill’s Batman by Whistling Jack Smith, Something’s Gotten Hold Of My Heart (Gene Pitney), Melting Pot (Blue Mink) and I’d Like To Teach The World To Sing (New Seekers) are just five of dozens of songs that blared through transistor radios and put singers’ faces on bedroom walls while everyone was officially worshiping The Beatles and The Stones.
Macaulay gave us Baby Make It Soon (Marmalade), Build Me Up Buttercup (The Foundations), Don’t Give Up On Us and Silver Lady (David Soul), Lights Of Cincinatti (co-written with Stephens, sung by Scott Walker) and Sorry Suzanne (The Hollies).
Geoff Stephens created The Crying Game (Dave Berry, Boy George and a film), Daddy Don’t You Walk So Fast (Elvis Presley), There’s A Kind Of Hush (Herman’s Hermits, The Carpenters), Winchester Cathedral (The New Vaudeville Band) and You Won’t Find Another Fool Like Me (with Macaulay, sung by The New Seekers)
Reed and Mason came up with Delilah (Tom Jones, Alex Harvey Band), Here It Comes Again (The Fortunes), Les Bicyclettes De Belsize (Engelbert Humperdinck), Supergirl (Graham Bonney) and Love Grows Where My Rosemary Goes (Edison Lighthouse).
Masterpieces? Compared with Yesterday or Ruby Tuesday, perhaps not. But Winchester Cathedral demonstrated considerable imagination and the courage to attempt a chart hit from a very different direction, while Melting Pot was pretty cool, with a bit of social commentary (and Cook was a member of Blue Mink). Delilah is a great one for any clown with a guitar to bash out at a party (I’ve done it myself, hungover one Boxing Day in Venezuela – they all knew it and loved it). I’d Like to Teach The World To Sing was enormously successful in the advertising world in its guise as I’d Like To Buy The World A Coke.
It doesn’t require too much of a stretch of the imagination to see any of these as footnotes in the Paul McCartney songbook.
Some of these guys have a further claim to fame: Cook had a lot of success as a writer and singer on the US country scene and Macaulay made his mark in American musical theatre, for instance.
I thought long and hard before lumping them all into one post and a slightly different category from those more commonly regarded as greats, but no disrespect: I wouldn’t mind having their track record – and a fraction of their royalties.